The founding of Ledstores
Ledstores was created in 2012 by the then 27-year-old Kemal Tas. He started selling LED strips to consumers through Marktplaats, from his home in Amsterdam. He then ended up converting the attic into a mini-warehouse of 10m2.
He filled all the shelves with various types of LED strips and accessories. There appeared to be a lot of demand for these type of products, so he soon started shipping several parcels daily throughout the Netherlands.
Each parcel was carefully packed, all questions from customers were answered with care, and he delivered the packages to the post office. It turned out to be a lot of work in addition to having a full-time job, so soon, the first employee was hired.
First online store in the Netherlands
The enormous demand for the products laid a good foundation for building the first own web store: ledstrip-specialist.nl. The site was specifically for consumers, with a range of mood lighting for home use.
Orders increased rapidly, filling the attic room, so it was no longer suitable as a warehouse. The rest of the house was also now used as a storage space, which led to the search for proper business premises.